Tuesday, July 26, 2011

Portmans new campaign Preview: Abbey Lee Kershaw is back! +GIFS

She's Back! Following on from the chill off New York City, our IT Girl, Abbey Lee Kershaw has again fronted the campaign for the Spring Summer season ahead. Abbey, is fresh from launching campaigns for Gucci, Versace and YSL, and again we are proud to call the Australian supermodel a bona fide Portmans Girl On Top!

This time Girl on Top explores the iconic LA landscape, the endless summer city. The campaign sees Kershaw, camera in hand, exploring hip downtown landmarks surrounded by blown-out skies and towering palm trees. From the streets of LA to Portmans stores nationally, the collection mixes idyllic summer looks with dynamic prints for a result that is bold, fresh and optimistic. The classic stripe gets a fast fashion update with vibrant variations making a graphic impact. Stirring memories of light-filled days, lace and crochet add feminine polish while swirls of paisley and soft hues dance across long, fluid lines. Retro silhouettes are given a modern twist as classic glamour takes on a luxe colour palette and playful tribal prints complete this coveted look. 

This is from portmans.com.au 
+some GIFS

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